1. Collection of Personal Information:
We may collect personal information such as your name, contact details, email address, shipping and billing address, payment information, and browsing activities when you visit our website, make a purchase, subscribe to our newsletter, or interact with our services. We may also collect information from third-party sources or publicly available sources, if necessary.

2. Use of Personal Information:
We collect and use personal information for the following purposes:
   a. Processing orders and delivering products or services.
   b. Responding to inquiries, providing customer support, and resolving issues.
   c. Sending promotional materials, newsletters, and marketing communications (with your consent).
   d. Personalizing user experience and improving our website, products, and services.
   e. Conducting research, analytics, and monitoring usage patterns.
   f. Complying with legal obligations and preventing fraudulent activities.

3. Disclosure of Personal Information:
We may disclose your personal information to third parties in the following circumstances:
   a. Service Providers: We may share personal information with trusted third-party service providers who assist us in operating our business, such as payment processors, shipping partners, and IT service providers.
   b. Legal Requirements: We may disclose personal information to comply with legal obligations, such as responding to court orders or law enforcement agencies.
   c. Business Transfers: In the event of a merger, acquisition, or sale of our business, personal information may be transferred to the acquiring entity.

4. Data Security:
We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include physical, technical, and administrative safeguards to maintain the security and confidentiality of your personal information.

5. Cookies and Tracking Technologies:
We may use cookies and other tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can modify your browser settings to refuse cookies or notify you when cookies are being sent, although this may affect certain website functionalities.

6. Access and Correction:
You have the right to access the personal information we hold about you and request corrections if necessary. To exercise this right, please contact us using the information provided at the end of this Privacy Policy.

7. Marketing Communications:
If you have provided your consent, we may send you marketing communications via email or other means. You have the ability to opt-out of these communications at any time by following the unsubscribe instructions provided in the communication or contacting us directly.

8. Data Retention:
We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

9. Changes to the Privacy Policy:
We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated version on our website. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us:
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the following information: support@bumbleandbean.com.au